How To Create A Loyalty Program In WooCmmerce Store?

WeCodeFuture
3 min readOct 8, 2021

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Are you setting up an eCommerce store and don’t know to code? Then, you could resort to one of the famous eCommerce platforms, “ WooCommerce.” People do give a good review for same. However, you need to have specific knowledge regarding loyalty programs for the Woo program.

With the help of WooCommerce points and rewards plugins, you can reward your loyal customers. Eventually, it helps in increasing sales and customer engagement. That WooCommerce rewards program is an accepted customer retention strategy.

Understanding WooCommerce in detail

To understand WooCommerce, you initially need to understand WordPress. This WordPress is the most popular open-source website building platform. Interestingly WordPress does run 28.9% of the internet. Hence you can easily understand its worth.

Moreover, WordPress is also famous for its extensive ecosystem of add-ons known as Plugins. These are more functional in many new and exciting ways. Here, the role of WooCommerce comes in.

WooCommerce is a WordPress plugin that adds a host of e-commerce features to any WordPress site, including shopping cart, product pages, inventory management, etc. you can create it for free but have to spend some money for WordPress web hosting.

Now we shall discuss some ways and ideas to build a loyalty program for WooCommerce. Below are some of the different plugins:-

  • Loyalty points and Rewards for WooCommerce
  • SUMO Reward Points- WooCommerce Reward/Loyalty Points Plugin
  • YITH Woo Rewards- loyalty and Reward System for WooCommerce
  • Host Plugin- WooCommerce Points & Rewards Plugin

The benefit of having a loyalty program for Woo Program

When you enable a loyalty program for Woo Program, it automatically increases customer engagement and sales in the store. This enables the smooth creation of Woo Program loyalty programs with ease.

woocommerce-loyalty-program
Loyalty-reward-program

Eventually, these plugin awards build loyal customers by rewarding them whenever they sign up, buy products, or write reviews. The best part of WooCommerce loyalty programs is that it comes with an inbuilt referral program system.

Moreover, customers can earn more rewards by referring people to the store. With the help of this plugin, you may award points for:-

  • Purchase
  • Creating an account/ sign up
  • Writing a review
  • Referring friends
  • Even redeem options garner rewards like redeeming points for a discount on the next purchase.
  • Redeem partially
  • Referrals
  • Rewarding customers for referring to friends
  • Friends can also earn points and may get discount
  • Getting a unique referral URL for each customer
  • Track referral program performance

Below are other benefits of having WooCommerce

  • Custom conversion rate value and expiry date for points
  • Setting minimum and maximum order values to get points as rewards
  • Insightful dashboards that display total points awarded, redeemed, etc
  • Options to check individual customer’s details ( points, referral code & URL)
  • View customer activity for a particular timeline by using custom filter options
  • Prominent other ways of loyalty programs for WooCommerce.

One of the highly recommendable plugins is “ SUMO Reward Points.” With the help of SUMO rewards, you may incentivize the customers after they sign up, product purchase, and more functions. Read the other remarkable features of the SUMO reward plugin:-

  • Rewards customers with specific points after they sign up, product purchase, product review.
  • They are quickly setting up points conversion, points expiry date, and other redeeming options.
  • It is notifying customers about the WooCommerce rewards points through SMS OR EMAIL.
  • Abundant shortcodes and customization options
  • Compatible with the other SUMO plugins like SUMO Coupons, SUMO subscriptions, and much more.
  • YITH WooCommerce points and plugins reward plugins

It is another famous points and rewards plugin that garners many customers. It helps in motivating the customers by allowing them to give points as a reward. Moreover, it helps the store owner reward points to customers when they register, review a product, or reach any specific value.

This even helps in setting expiry dates to points which customers earn. Plus, it informs users about the points, validity date, and available cart discounts concerning points earned by them.

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